The app isn't the problem
0:00–0:04 · Hook stack
0:04–0:12 · The belief
Most people think they need more discipline. So they download a stricter app. But the app was never the problem.
0:12–0:32 · The point
Your budget has too many categories. Every one is a decision you make at the checkout. Cut it to four: bills, food, fun, savings. Fewer choices means you actually open it.
0:32–0:40 · What to do
Tonight, merge every category into those four. Ten minutes, tops.
0:40–0:45 · Last line
A budget you open beats a perfect one you don't.
CTA
Follow for part two: the one setting that keeps it going.
- Contrarian hook: it flips the "you need discipline" belief in the first line.
- One problem, one fix, one number (four categories) the viewer can act on tonight.